Why the Estate Agency Model is Changing – And Why It’s a Good Thing for Sellers
- Team TWPE
- Apr 23
- 2 min read
Thinking “sell my home” and not sure where to start? You're not alone. In Wandsworth and across the UK, more and more homeowners are questioning the old way of selling. And it’s about time.
Across Australia and the US, the estate agency model has already evolved. Independent agents with modern strategies are leading the way — and the UK is finally catching up.
What's Changing in Estate Agency?
Most traditional estate agents rely on outdated methods: high street branches, fixed fees, and generic marketing. But today, buyers aren't browsing windows — they’re scrolling on Rightmove, Zoopla, Instagram, TikTok.
That’s why a new approach is taking off: working with independent, marketing-focused agents who know how to stand out in a digital world.
Marketing First = Results That Matter
Selling your home is no longer about just listing it — it’s about launching it with intent.
Independent agents with a strong handle on marketing create more demand through social media campaigns, portal visibility, and creative content. And with fewer overheads than traditional agents, this modern model is more agile — and often more cost-effective.
The result? Lower fees. Better marketing. More buyers. Higher offers.
Why It Works
By working with a property marketing expert, you’re not just listing your home — you’re showcasing it to the right people, in the right places, at the right time. And that changes everything.
In Wandsworth, sellers are already seeing the benefits: a more personal service, a smarter strategy, and a higher price — often for less than they’d pay a traditional agent.
Ready to sell smarter?
Let’s talk about a modern, marketing-led approach that puts your home in front of the right buyers.
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